Warning labels for cigarette packs take a grisly turn

Cross-posted from the Christian Science Monitor

Warning labels unveiled by the FDA would be the first change to cigarette pack warnings in 25 years. Nine graphic images were chosen using consumer surveys that involved 18,000 people.

Written by RON SCHERER

    FDA rolling out grisly cigarette pack warning labels like this one later this year.
    FDA rolling out grisly cigarette pack warning labels like this one later this year.

    WASHINGTON DC (Jun 21, 2011) — Announcing the first change to cigarette pack health warnings in 25 years, the US Food and Drug Administration unveiled nine graphic warning labels Tuesday that cigarette companies will be required to print by the fall of 2012 on the top half of every cigarette pack and 20 percent of every poster or ad.

    Some of the images are grisly – showing the top half of a cadaver after an autopsy – and designed to perhaps shock smokers into quitting. Others are somewhat educational, showing smoke drifting toward a young child’s face with a warning that tobacco smoke can harm your children. And, every pack will contain the 800 number to call for help quitting smoking.

    “This represents the most dramatic change in the history of the United States efforts to curtail smoking, because it’s the first time health warnings on smoking were selected because of effectiveness instead of political acceptability,” says Matthew Myers, president of the Campaign for Tobacco-Free Kids in Washington.

Sounds like it is time to return to more sophisticated days when people stored their smokes in cigarette cases.

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